Transforming Organizations, Building Partnerships & Driving Sustainable Growth

Deep expertise in commercial leadership, strategic partnerships, and digital transformation developed through 15+ years of international experience.

Core Capabilities & Functional Expertise

✔ Commercial Leadership & P&L Management

Established through 15+ years directing enterprise revenue strategy, pipeline execution, and margin optimization across Telecommunications, SaaS, and Technology sectors. Proven ability to steward P&L levers and pricing governance for complex multi-year contracts.

✔ Strategic Partnerships & Alliance Management

Demonstrated by owning strategic ecosystem partnerships with global carriers and technology providers, serving as SPOC for Vodafone partnership in UAE, and forging cross-competitor alliances that expanded addressable markets.

✔ Digital & AI Transformation

Refined through embedding AI-assisted forecasting, CRM hygiene, and funnel analytics to improve predictability and conversion. Led digital transformation initiatives for Fortune 500 clients transitioning to cloud ecosystems.

✔ Recurring Revenue & SaaS Monetization

Pioneered at Vision Box by introducing per-sensor, per-feature billing model resulting in 300% revenue growth. Transitioned business models from project-based to recurring subscription structures.

✔ Enterprise Sales & Complex Deal Negotiation

Proven through closing $100M+ in enterprise contracts including mega-deals with ADNOC, Geely, Etihad, and securing the largest SD-WAN contract (€13M) in Southern Europe.

✔ Team Leadership & Capability Building

Built through leading teams of up to 30 staff across sales and solutions, instituting 13+ enablement programmes that trained 240+ professionals in enterprise sales, GTM strategy, and customer engagement.

✔ Business Process Reengineering

Demonstrated by rebalancing portfolio exposure, implementing cost-optimization models saving $9M cumulatively, and standardizing enterprise cadence through QBR/MBR frameworks.

✔ Cross-Functional Stakeholder Management

Honed by orchestrating cross-functional delivery with Legal, Finance, Operations, and Product teams to accelerate time-to-value and de-risk execution across international markets.

gray scale photography Oriental Pearl Tower and buildings
Chief Commercial Officer | VP Strategy & Growth | General Manager | Regional Director Enterprise Sales | Head of Strategic Partnerships | VP Revenue Operations | Managing Director Strategic Markets

Target Executive Roles