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Key Achievements in Revenue Growth, Deal Closure & Strategic Transformation

Showcasing milestones in revenue growth, strategic partnerships, and commercial transformation impact.

Deals closed and renewed

$100M+

Woodrow Oldford  Destination Development & Tourism Strategy Executive
Woodrow Oldford  Destination Development & Tourism Strategy Executive

International operations

3 Continents

15+ Years

240+

Global commercial leadership

Professionals trained

EXECUTIVE CAREER ACHIEVEMENTS

e& (Etisalat)

Senior Director

  • Delivered +13% YoY growth with margin improvement.​

  • Closed/renewed $100M+ in enterprise contracts.​

  • Appointed SPOC for Vodafone Global Partnership.​

  • Trained 150+ employees through 4 enablement programmes.

Salesforce

Regional Account Director (B2B) | Enterprise Sales Director

  • Delivered and completed a high-impact digital transformation mandate within four months, exceeding client adoption targets and implementation KPIs.​

  • Designed a multi-country Salesforce rollout strategy aligned with clients’ regional governance models, resulting in faster deployment and higher ROI.​

  • Enabled cross‑department collaboration frameworks that improved account visibility and forecasting accuracy by over 25% (internal metrics).​

  • Received commendation from the EMEA leadership team for exceptional adaptability and strategic account execution within a condensed timeline.

Vodafone

Global Account Director

  • Secured €13M largest SD‑WAN contract (Galp 2019) in Southern Europe.​

  • Maintained 100% renewal rate on key enterprise/MNC accounts across tenure.​

  • Developed a multi‑partner mobility offering that delivered an estimated incremental €8M/yr revenue.​

  • Launched 2 enablement and GTM training programmes that upskilled ~20 senior executives across markets.​

  • Recognised as Best Global Account Director (2019 & 2020) for performance and client expansion.

OGMA (Embraer Group)

Business Development Manager

  • Generated €3M in new international sales and secured €2.5M in OEM agreements.​

  • Established multi‑year recurring service contracts totalling €2.5M per annum.​

  • Built competitor alliances that expanded OGMA’s addressable market and improved project turnaround by 20%.​

  • Introduced shared‑maintenance cost models reducing client maintenance spend by up to 15%.

  • Pioneered SaaS‑based pricing model, introducing per‑sensor and per‑feature billing, resulting in +300% revenue growth (~€2M).​

  • Delivered national Electronic Document Control project valued at €1M, improving throughput and compliance for border authorities.​

  • Created partner sales enablement programmes, training 30+ channel representatives to sell autonomously.​

  • Expanded company footprint into 12 new markets across Europe and Africa.

Global Sales & Business Development Manager

Vision‑Box

  • Achieved 15% in‑warranty cost reduction (~USD 0.5M/year), equating to a USD 9M cumulative saving over following years.​

  • Established national authorised service infrastructure still operating as best practice benchmark regionally.​

  • Created technical repair curriculum rolled out to 40+ engineers and service partners.​

  • Reduced turnaround time by 30%, increasing customer satisfaction and repeat sales.

After‑Sales Responsible (Mobile)

Samsung (Mobile)

  • Supported national 3G programme for Portugal’s leading carrier, meeting quality and launch timelines.​​

  • Recognised for teamwork and cultural awareness, contributing to effective delivery in a multi‑disciplinary environment.

Software Developer

Siemens