Empowering Organizations Through Commercial Excellence, Strategic Partnerships & Digital Innovation

Executive Capability Alignment

Defining Key Executive Roles Delivering Measurable Impact Across Destination Strategy, Branding, and Tourism Development

Tourism Strategy Advisor – National Government or Giga Project

Why: With over 20 years of experience advising national tourism authorities and giga-projects, I am equipped to design and implement tourism strategies aligned with Vision 2030 and international benchmarks. I’ve led projects across LATAM, GCC, and Canada, delivering comprehensive masterplans, KPIs, and governance frameworks for multi-stakeholder ecosystems.

Chief Marketing Officer (Tourism) – Destination or Investment Entity

Why: I bring global expertise in destination branding, campaign execution, and tourism economics. As Acting CEO and CMO of Panama’s DMO, I delivered AED 5.8B+ in tourism impact, formed strategic alliances, and tripled visitor stay duration. My leadership bridges national policy with global promotion.

Director of Destination Development – Giga Project or Government Holding

Why: I specialise in turning undeveloped areas into investment-ready, experience-driven destinations. I’ve created 60–90-page blueprints for airport, heritage, and desert tourism projects, including infrastructure, regulatory, and investment planning. My cross-functional project leadership ensures vision-to-execution alignment.

Head of Destination Marketing Organization (DMO)

Why: I have built DMOs from the ground up, as seen in my leadership at Promtur Panama and Red Sea Global. My experience spans strategic planning, brand architecture, team structuring, and funding mechanisms. I can operationalise tourism policy through scalable DMO infrastructure.

Public-Private Tourism Consultant – Government or Holding Entity

Why: I’ve worked at the intersection of government policy and private investment across LATAM and GCC. I structure investment zones, secure stakeholder alignment, and build frameworks for tourism PPPs. My advisory work with Tier 1 consultancies ensures execution-ready policy design.

Director of Visitor Experience – Smart Tourism or Cultural District

Why: I embed experience design into destination development, merging physical infrastructure with emotional storytelling. From Banff to the GCC, I’ve integrated digital platforms, journey mapping, and CX models that increase visitor yield, brand loyalty, and cultural retention.

Destination Branding Consultant – National, Regional, or Resort-Level

Why: I have delivered destination brand architecture in markets ranging from mountain resorts to emerging nations. My frameworks link branding with investment messaging, community activation, and experience economy metrics. I elevate destinations from unknown to unforgettable.