low angle photo of city high rise buildings during daytime

Filipe Baltazar

Commercial & Digital Transformation Executive

Visionary commercial and transformation leader with over 15 years of international experience driving $200M+ in revenue growth, strategic partnerships, and digital transformation GENERAL MANAGER | HEALTHCARE OPERATIONS MANAGER | across Telecommunications, SaaS, and Technology sectors.

CHIEF ADMINISTRATIVE OFFICER Recognised for leading high-performing teams, building recurring-revenue models, and delivering sustained profitability. At e&, achieved 13% YoY growth, rebalanced portfolio exposure, and strengthened the Vodafone partnership to expand regional market reach. alliances across multi-market ecosystems. Creating “win–win” partnerships even with competitors, developing sales enablement infrastructures, and introducing SaaS and subscription pricing models prior to existence.

aerial photo of city highway surrounded by high-rise buildings

Filipe Baltazar

Commercial & Digital Transformation Executive

Visionary commercial and transformation leader with over 15 years of international experience driving $200M+ in revenue growth, strategic partnerships, and digital transformation GENERAL MANAGER | HEALTHCARE OPERATIONS MANAGER | across Telecommunications, SaaS, and Technology sectors.

CHIEF ADMINISTRATIVE OFFICER Recognised for leading high-performing teams, building recurring-revenue models, and delivering sustained profitability. At e&, achieved 13% YoY growth, rebalanced portfolio exposure, and strengthened the Vodafone partnership to expand regional market reach. alliances across multi-market ecosystems. Creating “win–win” partnerships even with competitors, developing sales enablement infrastructures, and introducing SaaS and subscription pricing models prior to existence.

Driving Commercial Excellence & Digital Innovation Across Global Markets

Over 15 years of experience in commercial leadership and digital transformation, delivering high-impact projects across telecommunications, technology, aviation, and SaaS sectors. Expertise includes enterprise sales strategy, partnership development, recurring revenue optimization, and AI-powered commercial operations — driving sustainable growth and measurable ROI.

15+ Years

3 Continents

Business development and strategic partnership execution across EMEA, GCC, and Africa

Commercial leadership and digital transformation experience across telecommunications, SaaS, and technology sectors

$200M+

Cumulative sales portfolio value closed and renewed, driving recurring revenue and margin uplift through strategic partnerships and complex deal structuring

Bright living room with modern inventory
Bright living room with modern inventory

Driving Commercial Excellence & Digital Innovation Across Global Markets

Over 15 years of experience in commercial leadership and digital transformation, delivering high-impact projects across telecommunications, technology, aviation, and SaaS sectors. Expertise includes enterprise sales strategy, partnership development, recurring revenue optimization, and AI-powered commercial operations — driving sustainable growth and measurable ROI.

15+ Years

3 Continents

Business development and strategic partnership execution across EMEA, GCC, and Africa

Commercial leadership and digital transformation experience across telecommunications, SaaS, and technology sectors

$200M+

Cumulative sales portfolio value closed and renewed, driving recurring revenue and margin uplift through strategic partnerships and complex deal structuring

Academic Background & Executive Certifications

A strategic foundation in Business Administration, Engineering Leadership, and Digital Transformation.

Master of Business Administration (MBA)

Catholic University of Portugal

Certifications & Professional Affiliations

Woodrow Oldford  Destination Development & Tourism Strategy Executive
Woodrow Oldford  Destination Development & Tourism Strategy Executive
Masters in Electrical and Computer Science Engineering

University of Lisbon, Portugal

  • AI for Business Strategy – EDX, IBM

  • Certified Sales Leader (CSL) – Korn Ferry

  • Digital Transformation & Cloud Strategy – Vodafone

  • Salesforce Accredited Sales Professional – Salesforce University

Woodrow Oldford  Destination Development & Tourism Strategy Executive
Woodrow Oldford  Destination Development & Tourism Strategy Executive
Leadership Development Programme

Lisbon School of Business and Economics, Portugal

Driving Commercial Growth & Organisational Transformation

Over 15 years of international experience leading commercial transformations, revenue growth initiatives, and strategic partnerships across Telecommunications, SaaS, Technology, and Aviation sectors.

Driving Commercial Growth & Organisational Transformation

Over 15 years of international experience leading commercial transformations, revenue growth initiatives, and strategic partnerships across Telecommunications, SaaS, Technology, and Aviation sectors.

Senior Director – International Sales

Vice President of Global Sales (B2B, G2G) | Head of Strategic Corporate Accounts

Company: e& (Etisalat)

Industry: Telecommunications & Technology

Dates: June 2022 – Present

Location: Dubai, UAE

Team Size: ~30

Scope: MENA

Key Responsibilities

  • Leading enterprise sales strategy across telecommunications and technology solutions

  • Managing strategic corporate accounts and international partnerships

  • Driving business development and solutions/pre-sales initiatives

  • Overseeing customer success and experience programs


Key Achievements

  • Delivered +13% year-on-year growth (2023) with margin uplift

  • Closed/renewed USD 100M+ in enterprise contracts

  • Rebalanced sector exposure from ~65% to ~55% public sector

  • Appointed SPOC for Vodafone Global Partnership in UAE

  • Designed and rolled out 4 enablement programmes training 150+ employees

Enterprise Sales Director

Regional Account Director (SaaS Solutions)

Company: Salesforce

Industry: SaaS / Cloud Solutions

Dates: February 2022 – May 2022

Location: Lisbon, Portugal

Scope: Southern Europe & Middle East

Key Responsibilities

  • Regional account management for SaaS solutions

  • Digital transformation consulting and implementation

  • Multi-country rollout strategy development

Key Achievements

  • Delivered high-impact digital transformation mandate in 4 months

  • Designed multi-country Salesforce rollout strategy

  • Improved account visibility and forecasting accuracy by 25%

Global Account Director

Director of Corporate Sales (B2B, G2G)

Company: Vodafone Group

Industry: Telecommunications

Dates: SEP 2016 – JAN 2022 (5y, 5mo)

Location: Lisbon, Portugal

Team Size: ~12

Company Size: 104,000+ employees

Key Responsibilities

  • Global account management and corporate sales strategy

  • B2B and G2G solution development and delivery

  • Cross-functional team leadership and coordination


Key Achievements

  • Secured €13M largest SD-WAN deal in Southern Europe (Galp 2019)

  • Maintained 100% renewal rate on key enterprise accounts

  • Developed multi-partner mobility offering delivering €8M/yr revenue

  • Recognised as Best Global Account Director (2019 & 2020)

Senior Director – International Sales

Vice President of Global Sales (B2B, G2G) | Head of Strategic Corporate Accounts

Company: e& (Etisalat)

Industry: Telecommunications & Technology

Dates: June 2022 – Present

Location: Dubai, UAE

Team Size: ~30

Scope: MENA

Key Responsibilities

  • Leading enterprise sales strategy across telecommunications and technology solutions

  • Managing strategic corporate accounts and international partnerships

  • Driving business development and solutions/pre-sales initiatives

  • Overseeing customer success and experience programs


Key Achievements

  • Delivered +13% year-on-year growth (2023) with margin uplift

  • Closed/renewed USD 100M+ in enterprise contracts

  • Rebalanced sector exposure from ~65% to ~55% public sector

  • Appointed SPOC for Vodafone Global Partnership in UAE

  • Designed and rolled out 4 enablement programmes training 150+ employees

Enterprise Sales Director

Regional Account Director (SaaS Solutions)

Company: Salesforce

Industry: SaaS / Cloud Solutions

Dates: February 2022 – May 2022

Location: Lisbon, Portugal

Scope: Southern Europe & Middle East

Key Responsibilities

  • Regional account management for SaaS solutions

  • Digital transformation consulting and implementation

  • Multi-country rollout strategy development

Key Achievements

  • Delivered high-impact digital transformation mandate in 4 months

  • Designed multi-country Salesforce rollout strategy

  • Improved account visibility and forecasting accuracy by 25%

Global Account Director

Director of Corporate Sales (B2B, G2G)

Company: Vodafone Group

Industry: Telecommunications

Dates: SEP 2016 – JAN 2022 (5y, 5mo)

Location: Lisbon, Portugal

Team Size: ~12

Company Size: 104,000+ employees

Key Responsibilities

  • Global account management and corporate sales strategy

  • B2B and G2G solution development and delivery

  • Cross-functional team leadership and coordination


Key Achievements

  • Secured €13M largest SD-WAN deal in Southern Europe (Galp 2019)

  • Maintained 100% renewal rate on key enterprise accounts

  • Developed multi-partner mobility offering delivering €8M/yr revenue

  • Recognised as Best Global Account Director (2019 & 2020)